SHOP OUR NEWEST COLOUR - COCOA
Journal
Stories, fit notes and the people who wear it.
Why we make what we make, and where it ends up.
Our story
How Basic Respect started: Jerome's side of the story
Two mates from a bar job, a fashion degree, and five months of plotting before the first bulk order.
Seen on
The sample from our garage that ended up on Burna Boy
We had one long sleeve sample and one shot at getting it to Burna Boy. Here's how it went.
Seen on
Odeal kept wearing it, all the way to his summer shows
We gave Odeal a few pieces in Melbourne. Six months later he was still in them.
Guide
What makes the perfect tank top? Everything we put into ours
Fabric, rib, neckline, cut and colour. The details that separate a tank you wear once from one you wear every week.
Guide
How to find a white tank top that isn't see-through
Most white tanks go sheer the first time you wear them out. Here's why it happens, and what to look for before you buy.
Fabric
What 250GSM actually means, and why our tanks hold their shape
Fabric weight, the 2x2 rib, and wearing our own samples every day to see if they'd give out. They didn't.
Fabric
Why we chose organic cotton, and why we pay more for it
Quality costs more. We pay it anyway, because you can feel the difference in something you wear every day.
Why we do it
Why there's no logo on the front
Nobody stops you to compliment a logo. They ask about the fit.
Style
How our founder wears it: three everyday outfits
One tank and one long sleeve, worn the way Lukanda actually wears them.
Guide
Size guide: why you shouldn't size down in our tanks
If you're a large in a t-shirt, you're a large in our ribbed tank.
Community
We turned one, so we threw a pop-up on Brunswick Street
Friends, family, live music and a collab long sleeve. One weekend in Fitzroy.