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Odeal kept wearing it, all the way to his summer shows
We gave Odeal a few pieces in Melbourne. Six months later he was still in them.
Words by Basic Respect ·
Odeal on the decks in Los Angeles. Video: Eman Wajed (@emanwajed)
It started with his music
Lukanda had Odeal's new music on repeat and ended up going down a rabbit hole of his videos. The more he watched, the more he thought the same thing. His frame, his style, the way he puts an outfit together. It just lined up with what we make.
So the question became pretty simple. When he comes to Australia, how do we get it on him?
Getting it to him in Melbourne
When Odeal's tour came through Melbourne earlier this year, we made it happen. He got the Raglan Long Sleeve in grey and in black, plus a few tanks.
Still wearing it in the summer
Seeing it once was cool. What got us was that it kept happening. Over the next six months he kept pulling the pieces out on tour, and over the summer he was on stage playing an unreleased song, Bluey Vuitton, in Basic Respect.
Watch on Instagram ↗
Odeal DJing in Basic Respect (slide 3). Video: Eman Wajed (@emanwajed)
"Seeing him do it months later, it's like, okay, he really enjoys the product."
Why that matters
We're not out here chasing celebrities. But a tour is about the hardest test you can put clothes through. Long days, flights, hotel washes, stage lights, then the same again tomorrow. If an artist keeps reaching for the same organic cotton long sleeve through all that, it's doing its job.
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