Why we chose organic cotton, and why we pay more for it

Quality costs more. We pay it anyway, because you can feel the difference in something you wear every day.

Words by Jerome, co-founder · 5 November 2026

Women's Respecter Tank in Crete, an organic cotton ribbed tank, worn with denim

You can feel the difference

The feel of organic cotton is noticeably different from regular cotton. It's softer on the skin, and you notice it as soon as you put it on.

Made for everyday

Our whole idea is clothes made for everyday, and organic cotton suits that. It's comfortable on people who move a lot. Light exercise, a long day on your feet, even manual work. It just stays comfortable.

Men's Respecter Tank in Porcelain, organic cotton rib

Women's Ribbed Long Sleeve in Cocoa, organic cotton with a cinched waist

Quality costs more, and that's fine

Organic cotton costs us more per piece than regular cotton. We could cut corners and save a bit, but we're not going to. We'd rather pay that extra so you're happy with what you get, and so there's a real difference in quality you can feel every time you put it on.

Where it's made

Our maker is based in Guangzhou, and our fabric supplier is ISO 9001 certified for quality management.

The most sustainable tank is the one you keep

We'd rather sell you one tank you wear for years than three that fall apart. Organic cotton, a heavier 250GSM rib and a cut that holds its shape all point the same way: fewer, better pieces. You can read more about the fabric weight in what 250GSM actually means.